WildBound
Landscape Photography Content Strategy Art Curation
Overview
WildBound Conservation, an environmental nonprofit, needed visuals that would inspire action and advocacy. They wanted to showcase the beauty and fragility of the ecosystems they protect, but their existing imagery felt distant and overly dramatic, failing to connect with their audience on an emotional level.
Challenge
We traveled to remote locations to document endangered landscapes and wildlife, focusing on intimate, close-up shots that highlighted the textures and details of the ecosystems. Our content strategy focused on storytelling, pairing images with narratives about conservation efforts and the people working to protect these spaces. We curated a visual library for use in campaigns, exhibitions, and educational materials, ensuring every image felt purposeful and impactful.
Process
The visuals helped WildBound secure a 40% increase in donations and widespread media coverage. Their campaigns became a rallying cry for conservation efforts worldwide, inspiring individuals and organizations to take action. The imagery not only raised awareness but also fostered a deeper connection between the audience and the natural world.
Impact
The visuals helped WildBound secure a 40% increase in donations and widespread media coverage. Their campaigns became a rallying cry for conservation efforts worldwide, inspiring individuals and organizations to take action. The imagery not only raised awareness but also fostered a deeper connection between the audience and the natural world.