Colossus
Content Strategy Creative Direction Post-Production
Overview
Colossus, a cutting-edge tech company, approached us to promote their groundbreaking VR headset. They needed visuals that would not only showcase the product but also convey the immersive, futuristic experience it offered. Their previous imagery felt cold and impersonal, failing to capture the excitement and innovation behind their technology.
Challenge
We shot candid, dynamic portraits of their team using the VR headset, capturing moments of awe and immersion. Our creative direction focused on natural lighting and authentic expressions, creating a sense of intimacy and immediacy. We also incorporated futuristic elements, like holographic overlays and dynamic lighting effects, to emphasize the cutting-edge nature of the product. Post-production added a sleek, modern finish, ensuring the visuals felt polished without losing their authenticity.
Process
The visuals became a cornerstone of Colossus’ product launch, used across their website, presentations, and marketing materials. They reported a 35% increase in pre-orders and stronger engagement with their audience, as the imagery helped humanize their brand and showcase the transformative potential of their VR headset.
Impact
The visuals became a cornerstone of Colossus’ product launch, used across their website, presentations, and marketing materials. They reported a 35% increase in pre-orders and stronger engagement with their audience, as the imagery helped humanize their brand and showcase the transformative potential of their VR headset.