Amber & Oak
Packaging Shots Content Strategy Art Curation
Overview
Amber & Oak, a craft distillery known for its small-batch spirits, approached us to create visuals that would elevate their brand and make their products stand out on shelves and screens. They wanted imagery that reflected the craftsmanship, heritage, and sophistication behind their spirits, but their existing visuals felt generic and uninspired.
Challenge
We focused on creating a narrative around craftsmanship and tradition. Our packaging shots emphasized the textures and details of their bottles, using warm, natural lighting to highlight the amber hues of their spirits. Lifestyle shots captured the ritual of enjoying their products, from intimate gatherings to celebratory moments. We curated a content strategy that spanned social media, e-commerce, and advertising, ensuring every touchpoint felt cohesive and intentional.
Process
Amber & Oak’s new visuals resonated deeply with their audience, leading to a 60% increase in retail sales and a 45% boost in social media engagement. The brand became synonymous with craftsmanship and sophistication, and their campaigns were praised for their ability to balance tradition with modern appeal.
Impact
Amber & Oak’s new visuals resonated deeply with their audience, leading to a 60% increase in retail sales and a 45% boost in social media engagement. The brand became synonymous with craftsmanship and sophistication, and their campaigns were praised for their ability to balance tradition with modern appeal.